The product manager will then work with developers to translate features into logistically feasible goals and timelines (which is what the next few parts of the roadmap are for).įeatures can often be sorted into product "initiatives" or "themes." For example, an initiative might be to shorten customer wait times the specific features within that initiative might include broadening the scope of your company chatbot's capabilities, adding DIY walkthroughs to an app, or implementing a customer service call-back feature. Typically, the development team is in charge of sifting through feedback from users and deciding what features to implement next. Product featuresįeatures are the functions the product needs to perform and the problems the product should solve. Roadmaps are unique snowflakes (and honestly as complex): each one is different depending on the type of product in development, the industry the product belongs to, the size and shape of the product team, and the particular needs of the company producing the product.īut nearly all product roadmaps contain at least four key parts: features, goals, releases, and a timeline. With all updates stored in the product roadmap, it's also harder for information to get lost or be misinterpreted as it's passed along through teams. That way, everyone on the project is referencing the same source for updated information. Individual teams can also have their own department-wide systems, but all of that information should also be stored in the product roadmap. Roadmaps can be as simple or complex as necessary, but they're always easy to understand and accessible to everyone who is or will be involved in the product's development.Ī roadmap is what's called a "single source of truth": it aggregates all product information from every team involved in the development project. A product roadmap is a document (analog or digital) that acts as the singular authority for information on a product's progress.
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